Flash components Marketplace Analytics
Flashscope has prepared a little tidbit for you today! We’ve been evolving from a tiny blog and now we have a huge community of prominent flash developers from all over the world here at FlashScope! We’ve been pondering this a lot and finally decided to launch our very own marketplace of flash components! Since the decision we were doing lots of analytic work exploring existing marketplaces and weighing the pros and cons. Some of the information that we’ve came up with can be of a tangible value to our future customers.
We have explored top 5 sellers of the most popular marketplaces to determine which components are of a great demand at the moment.
The metrics that were used:
- Product type – we did not pay attention to differences in functionality of the products, or their capabilities so we have grouped similar products under one category;
- Sales – the time period for collecting sales data was different from site to site, but globally we were using monthly data in our analysis;
- % Sales – this metric reflects the sales volume of each product in comparison with the total sales of all 5 top produts: %Sales = Product#1 Sales / (Pr#1 + Pr#2 + Pr#3 + Pr#4 + Pr#5);
- Price – we have included the price for it is one of the decisive factors when purchasing a product.
We have taken the data from “Top Sellers – 3 months” section under Popular Files. As far as we need only monthly sales volume all the data was divided by 3.
|
Sales
|
% Sales
|
Price
|
Product Type
|
|
191
|
24%
|
32
|
flipbook
|
|
183
|
23%
|
7
|
image logo shiner
|
|
154
|
20%
|
17
|
banner rotator
|
|
132
|
17%
|
17
|
banner rotator
|
|
107
|
13%
|
12
|
banner rotator
|
It’s not that hard to notice that the most popular product type at activeden is banner rotator, which has more than half of top 5 files sales volume.
Flashcomponents store has a handy Order by: Last Month Sales option, so the data for the second table is accurate.
|
Sales
|
% Sales
|
Price
|
Product Type
|
|
83
|
32%
|
12
|
banner rotator
|
|
63
|
24%
|
12
|
3d carousel
|
|
41
|
15%
|
10
|
image scroller
|
|
40
|
15%
|
15
|
3d carousel
|
|
32
|
12%
|
6
|
clock
|
As you can see – 3d Carousel is the most popular product at flashcomponents.net, while it’s not even listed in top 5 at activeden.
Flashjuggler sorting options do not specify whether it shows you overall sales volume, or monthly one. So we just took the numbers provided and compared them.
|
Sales
|
% Sales
|
Price
|
Product Type
|
|
107
|
46%
|
8
|
3d carousel
|
|
35
|
15%
|
20
|
video player
|
|
31
|
13%
|
5
|
news ticker
|
|
30
|
13%
|
6
|
image scroller
|
|
27
|
11%
|
5
|
image gallery
|
Appears that Flashjuggler visitors like 3d Carousel as well. But this time this is one specific product, which seems to be very attractive. Probably it’s the low price.
Mmfiles does not specify the time range for it’s best sellers too, so we just took the info and processed it along with the rest.
|
Sales
|
% Sales
|
Price
|
Product Type
|
|
54
|
31%
|
12
|
banner rotator
|
|
43
|
24%
|
30
|
xml website template
|
|
33
|
19%
|
19
|
image gallery
|
|
22
|
12%
|
15
|
image gallery
|
|
21
|
12%
|
10
|
cursor effect
|
Mmfiles has 2 image gallery components out of 5 top files, however even summing them there’s no leader product according to statistics.
We have managed to contact the major flash templates online store Flashmint.com and asked them for some statistics regarding their flash components for the past month. And here is the data:
|
Sales
|
% Sales
|
Price
|
Product Type
|
|
67
|
32%
|
49
|
3d carousel
|
|
51
|
24%
|
10
|
banner rotator
|
|
44
|
21%
|
18
|
banner rotator
|
|
22
|
10%
|
17
|
video gallery
|
|
22
|
10%
|
15
|
image gallery
|
As you can probably see their most successful product is 3d carousel, it’s image gallery at the same time, but we’ve decided to assign it to 3d carousel category. But nevertheless 2 banner rotators have made almost the half of top 5 sales.
RECAP
Now it’s time for a little re-cap and rethinking of the data that we have collected:
Total Sales Volume = 100%
Banner Rotator = (51% + 33% + 32% + 47%) / 5 = 33%
3d Carousel = (40% + 47% + 33%) / 5 = 24%
Image Gallery/Scroller = (15% + 11% + 13% + 32% + 10%) = 16%
Other Flash Components = 100% – (33% – 24% – 16%) = 27%
Believe it or not, but the top selling product nowadays is Banner Rotator. More than that, if you look at our Top 3 components, you can tell that all 3 of them are somehow related to displaying images/banners/thumbnails/artwork.
Thus, the key to success in selling flash components is to develop a cheap and fancy-looking flash component, which displays pictures.
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